Category：Business / Management

Marketing Notes & The Truth of Selling
营销笔记/卖货真相

By Xiaoma Song

● Integrates marketing theories with Chinese marketing cases, summarizing a practical methodology for business people.

“Marketing Notes” discusses two of the 4Ps, namely product and pricing, while “The Truth About Selling” delves into the latter two Ps, namely distribution and promotion. Drawing from over 20 years of industry experience and insights gained from consulting practices in the fields of food service, consumer products, and communication, Xiaoma Song provides an in-depth exploration of common issues in channel innovation, brand management and Marketing promotion, offering practical guidance.

The book includes a wealth of well-known brands familiar to Chinese readers, such as Guming Milk Tea, Feihe Milk, CHAGEE, and Aima Electric Bicycles, showcasing their marketing practices and behind-the-scenes stories. By blending marketing theory with Chinese marketing cases and summarizing them from a strategic perspective, this book provides readers with a mature and practical methodology.

Author
Xiaoma Song is a well-known new generation of Chinese marketing expert who grew up with the rise of the internet and new consumer trends. He has provided marketing consultancy services to multiple consumer brands in China.