Category：Business / Management

Maotai Biography 茅台传

By WU Xiaobo

●The book traces the history of China’s national liquor “Moutai” and examines the details of its innovative management.

The simple trio of ingredients that form Moutai liquor—sorghum,wheat, and water—belies the complexity of the process that yields the world’s most refined white liquor. As a flagship state-owned enterprise, Moutai has been instrumental in the economic development of itsnamesake region, revolutionizing China’s liquor market, shaping consumer tastes, and embodying the essence of Chinese culture.

This engaging narrative explores the enigmatic journey of Moutai, astory that extends beyond mere business to touch upon culture,history, and the modern Chinese ethos. The book meticulously reviews Moutai’s pivotal moments, chronicling its growth trajectory through on-site research, key figure interviews from the unique insights of financial writer Wu Xiaobo. It sheds light on the company’s growth trajectory, offering a window into China’s business evolution, revealing the secrets of its international acclaim in the liquor industry, and unpacking the strategic innovation that has propelled local brand development.

Author
WU Xiaobo is a financial writer and founder of the “Wu Xiaobo Channel” and “Blue Lion Publishing,” Wu Xiaobo is extensively engaged in corporate research. His published works have consistently ranked
among bestsellers., including “The Great Failure” (I and II), “Thirty Years of Upheaval,” “A Decade of Upheaval, with Big Waves and Big Fish,” “Gains and Losses of Economic Reforms Through the Ages,” and “The Tencent Biography,” which sold English, Korean, Japanese, German and Vietnamese rights. Two of his works have been selected for the annual top 10 books by “Asia Weekly.”