Category：Business / Management

Tencent: The Extraordinary Story of a Chinese Internet Enterprise
腾讯传

By WU Xiaobo

●The book deeply reveals the legendary course of Tencent from its establishment to becoming an Internet giant, presenting its innovative business model and unique corporate culture.

This is the story of an Internet giant that most of the world has yet to find out about. Started in 1998 in the Chinese southern city of Shenzhen, Tencent is today one of the world’s largest and most successful technology companies. Founded by Ma Huateng (Pony Ma) and four friends, Tencent first launched its QQ instant messaging tool that became a huge hit in China. Under Ma’s leadership, Tencent has since moved into web portals, social networks (WeChat), multi-player games and e-commerce, making the company today an Internet powerhouse and China’s number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world’s most influential people. Through unique and unprecedented access to the company and other key players, this book examines the incredible rise of Tencent, and gets inside the company’s truly innovative thinking and approach to technology and business.

Author
WU Xiaobo is a financial writer and founder of the “Wu Xiaobo Channel” and “Blue Lion Publishing,” Wu Xiaobo is extensively engaged in corporate research. His published works have consistently ranked among bestsellers., including “The Great Failure” (I and II), “Thirty Years of Upheaval,” “A Decade of Upheaval, with Big Waves and Big Fish,” “Gains and Losses of Economic Reforms Through the Ages,” and “The Tencent Biography,” which sold English, Korean, Japanese, German and Vietnamese rights. Two of his works have been selected for the annual top 10 books by “Asia Weekly.”