Category: Self-help       Publisher: CITIC

Believe《相信》

By 蔡磊/CAI Lei
ISBN: 9787521754803 Pages: 304
Published Date: March 2023
Size: 210mm x 147mm
SOLD copies in China: 370,000 Copies

Selling Points:
1.Serves to inspire readers and leave them with a deep appreciation for the beauty and fragility of life
2.A powerful and profoundly moving poignant memoir that recounts the author’s journey from a successful businessman to a fighter battling a terminal disease

Introduction:
At the age of 41, CAI Lei received a devastating diagnosis of ALS that would change the course of his life. He had just entered a new phase, with a successful career, a loving family, and a newborn son, but suddenly everything he had envisioned for the future is in jeopardy. With raw honesty and exquisite detail, “Believe” is a moving tribute to the human spirit and a testament to the power of resilience in the face of adversity.

About the Author:
CAI Lei is the vice president of JD.com and the chairman of the “Internet + Finance and Taxation” Alliance. He is well-known as the “first person in China’s electronic invoices”. He is also a prominent advocate against ALS and has made significant contributions to raising awareness for the condition.