Category: Business, Series     Publisher: CITIC

Leadership for Everyone I & II《可复制的领导力 1&2》


By 樊登/FAN Deng
ISBN: 9787508682464 Pages: 288; 264
Published Date: December 2017; January 2022
Size: 210mm x 147mm
SOLD copies: 1,571,000 Copies; 165,000 Copies
Rights SOLD: Traditional Chinese

Selling Points:
1. Secrets behind the exponential growth of Fanshu, Dr. Fan’s online reading community of over 60 million members
2. Approachable MBA courses for everyone

In the Internet era, leadership skills are essential for everyone who wants to get ahead in their fields of interests. Leadership is not something inherently written in our genes, but rather an ability best acquired through constant learning and practicing. Leadership for Everyone provides us with a set of helpful tools to develop the capability of leading a team. The principles and examples contained in this series have impacted leading companies in China, such as the Bank of China and Huawei. The books are also cited in MBA curriculums at Tsinghua University and Peking University.

About the Author:
Dr. FAN Deng is the founder of “Fanshu,” the biggest online reading club in China with over 60 million fans. He is a former host at China Central Television. Today, “Fan Deng” can be described as a household name in China. A few years after the founding of “Fanshu,” a wave of “quality content to purchase” has been set off in China, which has revived countless people’s interest in reading. “Fanshu” has also rapidly developed into an enterprise with an annual profit of over 100 million yuan. Dr. Fan is not only an eloquent speaker, but also a successful business leader.

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