Category：Business / Management

Creators 创作者

By ZHANG Ning

The logic of creation discussed in this book comes from real entrepreneurial practice, which can provide rich inspiration and imagination for later creators. Insight into the rules of creation, revealing the eight key words:l Personal monopoly: projecting the true self and continuing to create in a “snowball” style l Social capital: Get platform support, capture organic traffic, and polish in feedback

• l Mixed Cut: Recorded input, mixed cut output
• l Meme: 3 collisions→ fans co-created → viral
• l Content branding: story shaping characters, precipitating core elements, and creating matrix interaction
• l Subscriptions: Trust-based, subscription-based, content-based
• l Media upgrading: Enhance brand thickness, connect new media, and acquire new audiences
• l Emergence: The collision and co-creation of inspiration and materials to light up the creative network

Zhang Ning, Vice President of Zhihu Strategy: Responsible for Zhihu’s strategic planning, cooperation and investment, leading the formulation of Zhihu’s growth, content and business development strategies in recent years, and playing an important role in key matters such as corporate financing. In the past ten years, Zhihu has empowered countless creators, from questions and answers, from sharing to creation, from knowledge acquisition to brand content marketing. As an excellent content creator, Zhang Ning is one of the earliest respondents of Zhihu and one of the strategic formulators of Zhihu’s “Focus on Creators”.