Business, Management

《工程师之魂：比亚迪三十而立》秦朔，熊玥伽
The Engineer’s Spirit: 30 Years of BYD By Shuo QIN & Yuejia XIONG

Introduction:
The only official BYD-authorized book, offering a panoramic view of its 30-year journey from “Made in China” to creating for the world.

Driven by a deep-rooted engineering culture, BYD has evolved from a small battery manufacturer into a global powerhouse—symbolizing China’s transformation from low-end manufacturing to mastering core technologies. This is the only officially authorized book on BYD.
Through in-depth interviews with founder Wang Chuanfu, founding and current executives, and employees, the author vividly recounts BYD’s 30-year journey. The book delves into its corporate culture, technological innovation, product development, new energy strategies, organizational transformation, social responsibility, brand building, and future outlook.
About the Author：
Shuo QIN is a media professional, cultural and financial commentator, and corporate biographer. His writing combines journalistic insight with a humanistic perspective, emphasizing the historical context of corporate development, the spirit of founders, and the shaping of company culture. He has authored biographies of prominent Chinese enterprises such as Lenovo, New Hope Group, Ping An, and TCL.
Yuejia XIONG, financial writer.