Business, Management, Biography

《因为独特：泡泡玛特创始人 王宁 从杂货铺到 IP 世界的跋涉》
Made to Stand Out: Pop Mart Founder Wang Ning’s Journey from Corner Store to IP Empire By Xiang LI

Introduction:
The first in-depth interview with Pop Mart founder Ning WANG, offering firsthand insights into the brand’s growth and evolution. This book presents a series of in-depth interviews between author and Pop Mart founder Ning WANG. Structured in five parts, it offers a comprehensive account of Wang’s entrepreneurial journey, business philosophy, and the evolution of Pop Mart. Topics include brand positioning, the IP-driven business model, market strategy, core management principles, and global expansion. The book also features Wang Ning’s Forbes interview and insights from senior executives.
A valuable resource for entrepreneurs and SME leaders, it reveals key trends in the new consumer market and shows how even niche categories can grow into great companies.
About the Author：
Xiang LI is a writer and author of the In-Depth Talks series. His works include Interviews with Business Leaders and Trends: 300 Insights for an Era of Business Transformation.